Advanced Typography / Task 4: Final Compilation & Reflection

23 September 2024 - 17 December 2024
JING KEYAO (0370732)
Advanced Typography | Bachelor of Design (Hons) in Creative Media | Taylor's University
Final Compilation & Reflection 

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Table of Contents:

1. INSTRUCTIONS

2. TASKS

    · Task 1: Typographic Systems &  Type & Play

                Exercise 1_Typographic System

                Exercise 2_ Type & Play

    · Task 2: Key Artwork & Collateral

                Task 2A: Key Artwork

                Task 2B: Collateral

    · Task 3: Type Application and Exploration

3. REFLECTION

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INSTRUCTIONS

Module Information Booklet

Links to Blog :

· Task 1: Exercises

· Task 2: Key artwork and collateral

· Task 3: Type expression and application

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Task 1: Typographic Systems &  Type & Play

Exercise 1—Typographic System

Fig.1.1.1_Final Axial System (JPEG) (3/10/2024, week 3)

Fig.1.1.2_Final Radial System (JPEG) (3/10/2024, week 3)

Fig.1.1.3_Final Dilatational System (JPEG) (3/10/2024, week 3)

Fig.1.1.4_Final Random System (JPEG) (3/10/2024, week 3)

Fig.1.1.5_Final Grid System (JPEG) (3/10/2024, week 3)

Fig.1.1.6_Final Transitional System (JPEG) (3/10/2024, week 3)

Fig.1.1.7_Final Modular System (JPEG) (3/10/2024, week 3)

Fig.1.1.8_Final Bilateral System (JPEG) (3/10/2024, week 3)

Final Submission_Exercise 1_Typographic System (PDF) 

Final Submission_Exercise 1_Typographic System with Grid (PDF) 

Exercise 2_ Type & Play

Fig.1.2.1_Reference Image (27/9/2024, week 2)

Fig.1.2.2_Letter extraction (1/10/2024, week 3)

Fig.1.2.3_Overall Process (1/10/2024, week 3)

Fig.1.2.4_Extracted letterforms (1/10/2024, week 3)

Fig.1.2.5_Reference font (1/10/2024, week 3)

Fig.1.2.6_Final letterform (10/10/2024, week 4)

Final Submission_Exercise 2_Type & Play (PDF) (10/10/2024, week 4)

Fig.1.2.7_Finalized Poster, Week 4 (15/05/2024)

Finalized Poster (PDF) Week 4 (15/05/2024)

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Task 2: Key Artwork & Collateral

 Task 2A: Key Artwork

Fig.2.1.1_Black Wordmark with white background (29/10/2024, week 6)

Fig.2.1.1_White Wordmark with black background (29/10/2024, week 6)

Fig.2.1.1_Wordmark with white Color Palette (29/10/2024, week 6)

Fig.2.1.4_Wordmark in actual color (29/10/2024, week 6)

Fig.2.1.4_Wordmark in darkest color (29/10/2024, week 6)

Final Key Artwork (PDF) Week 6 (29/10/2024)

 Task 2B: Collateral

Fig.2.2.1_Wordmark Animation (11/11/2024, week 8)

Final Wordmark Animation (PDF) Week 8 (11/11/2024)

Fig.2.2.2_Collateral 1 (11/11/2024, week 8)

Fig.2.2.3_Collateral 2 (11/11/2024, week 8)

Fig.2.2.4_Collateral 3 (11/11/2024, week 8)

Final Collateral (PDF) Week 8 (11/11/2024)

Link to Instagram

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Task 3: Type Application and Exploration

Download Here: Kiya's Font

Fig.3.1.1 Porcelain Display_Glyphs preview

Font Presentation

Fig.3.2.1 Font Presentation_1 (16/12/2024, Week 12)

Fig.3.2.2_Font Presentation_2 (16/12/2024, Week 12)

Fig.3.2.3_Font Presentation_3 (16/12/2024, Week 12)

Fig.3.2.4_Font Presentation_4 (16/12/2024, Week 12)

Fig.3.2.5_Font Presentation_5 (16/12/2024, Week 12)

Font Presentation_PDF (16/12/2024, Week 12)

Font Application

Fig.3.3.1_Font Application_Shop Sign (16/12/2024, Week 12)

Fig.3.3.2_Font Application_Cap (16/12/2024, Week 12)

Fig.3.3.3_Font Application_Mobile Shell (16/12/2024, Week 12)

Fig.3.3.4_Font Application_Package (16/12/2024, Week 12)

Fig.3.3.5_Font Application_Breastpin (16/12/2024, Week 12)

Font Application_PDF (16/12/2024, Week 12)

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REFLECTION

Experience

Advanced Typography has been one of the most challenging yet rewarding modules this semester. Each task demanded a high level of creativity and problem-solving to meet the requirements. While working on these assignments, I realized that every design decision I made was deeply rooted in theoretical concepts that became clearer through practice. This module served as a personal milestone, allowing me to evaluate my current abilities and push beyond my limits as an artist and designer.

Observations

One key observation was the significance of constructive feedback, both from Mr. Vinod and my peers. I learned that while external input provides valuable insights, maintaining a clear vision of my own work is crucial. Balancing feedback with personal interpretation leads to designs that are not only technically sound but also authentic and meaningful. Observing how Mr. Vinod dissected designs helped me understand the importance of detail and precision, which are critical for strong typographic work.

Findings

A major finding from this module was the endless potential of typography. I discovered several fascinating concepts that I couldn’t fully explore during the tasks but intend to revisit and experiment with in future projects. Furthermore, my perspective on typography has shifted; I now notice its applications and nuances in everyday surroundings, inspiring me to see the world through a more design-oriented lens.

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