Design Principle-Task 2 ：Visual Analysis

Here is the Module Information Booklet (MIB) of Design Principles (GCD60804) :

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a. Recap Of Task2:

Task2 requires us to investigate and analyze the inspiration source of the design works selected in task1, and find the design principles we have learned from them.

b. OBSERVATION:

"It Feel Good Be So Rich"

Silvio Severino

Ireland

2020

Collage, Paper on Paper

about the design

From the picture below, the design work is a analogue collage. In the centre, there is a colorful woman looks up with her eyes closed, smiles, and looks very enjoyed. And a pair of hands in the back of the woman's neck serve the woman who looks very rich. In the middle is the gray part, which is a group of poor people because they are seemed thin and cadaverous. As for visual elements, the main colors observed are gray and warm toned. Colorful necklaces and earrings emphasize the nobility of this woman's identity. Overall, the artwork is placed in a passepartout frame. According to my reckoning, these people are trapped inside, unable to escape the reality. (113 words)

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c. ANALYSIS:

Overall, The design is asymmetrically balance, and the designer used a very obvious contrast, one is the contrast in color, and the other is the ratio of the content drawn. Mastering color contrast is akin to speaking the language of the artwork. It's about creating designs that not only catch the eye but also convey what the designer wants to express. The emphasis of this artwork focusing on the same point as the gray wasteland, which is on the plight of the poor people. Subsequently, you can clearly see that the designer uses the repetition with purpose, these people were dressed differently, but in the same shabby clothes. He was not use randomly or arbitrarily elements, but rather use strategically and logically. And for the proportion, the gray part occupies two-thirds of the whole work, which is the main part that the designer wants to embody. Their heads are facing in the same direction and walking in the same direction (movement). Possibly referring to the mass migration of the masses at the time. Also, there has a symbol- a colorful necklace represents wealth. (183 words)

More design principle click here: https://jingkeyao.blogspot.com/2024/02/task1-exploration.html

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d. INTERPRETATION:

Prosopagnosia VI Collage

Silvio Severino

Ireland

2014

Collage, Paper on Paper

Size: 30W*40H*1D cm

Picture1

Flores e Rostos - I I Collage

Silvio Severino

Ireland

2021

Collage, Paper on Paper

Picture2

The above two works are created by him. Observed creation time, we can see that he is good at conveying the ideas he wants to convey in each specific period by means of splicing, which gives his works the characteristics of The Times.

·Going back to this piece from 2020, We all know that 2020 is the year of the outbreak of the COVID-19, and many people have disappeared from the world because of the epidemic, which will undoubtedly cause a sharp decline in the population, which will lead to the closure of businesses, the decline of the economy, and the poverty of the already poor people.

·According to the timeline, I looked at a lot of news about 2020 and found it on January 7th，hundreds of school children took to the streets today to highlight what they describe as a lack of inaction on climate change.

·According to the history I investigated, Ireland has a deep-rooted immigrant culture that persisted until the end of the 20th century.

Based on the three points I have found above, I think this is what designer wants to convey. Firstly, It can be seen from the position layout in the figure that he blamed social injustice caused by the gap between rich and poor and social position（Height and color). Secondly, the ground is barren and cracked, so people's hands are tied when we face the force majeure of natural factors, even for the spread of the epidemic virus. Both of these have caused widespread human deaths and a rapid economic decline. Also, deep-rooted immigrant culture, resulting in a large number of people having to endure the hunger brought by disease and poverty, and finally being forced to choose immigration.

(293 words)

São Paulo

2020.6.6

digital collage

Picture3

2019.4.13

digital collage

Picture4

Compared with these two design, all three of their works adopt the form of collage, and using the same creative style, with the contrast in design principles (colors, content). This contrast not only enhances the appeal of the image, but the viewer directly observes what the designer intended to express, which is one of the biggest problems in today's world: The Gap Between Rich And Poor. (66 words)

Picture5

Like this design: A fat-headed, big-eared man is lying comfortably in a large bowl-shaped swimming pool, and he is seen holding a glass of red wine in his left hand and a cigar in his mouth, looking very comfortable. But underneath his pool, a thin man was holding a very worn bowl, hoping to catch a drop of water leaking from the pool. After seeing this work, everyone's most intuitive feeling is that the gap between the rich and the poor is too big, the rich are high, and the poor can only live at the bottom of the society, living a life of hunger, which is also a very regrettable thing. Through this work, the author also wanted to draw the attention of the relevant authorities, hoping to solve the gap between the rich and the poor. (138 words)