Packaging and Merchandising Design / Exercises- Packaging Design Analysis
22 / 09 / 2025 — 13 / 10 / 2025 (Week 01 — Week 04) JING KEYAO / 0370732 MER 60104 / Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University Exercise / Case Study – Packaging Design Analysis TABLE OF CONTENTS INSTRUCTIONS EXERCISES FEEDBACK REFLECTION INSTRUCTIONS Module Information Booklet EXERCISES - Packaging Design Analysis 1. Xizhilang Fruit Jelly (Box/Pouch Type) Fig 1.1 Xizhilang Fruit Jelly's Packaging Design Existing Packaging Analysis a. Functionality: The pouch packaging is notoriously difficult to open. The tear notch is too small, and the seal is too thick, forcing users—especially children—to use scissors. The packaging often splashes when opened, creating hygiene concerns and frustration. Furthermore, it cannot be resealed once opened, leading to product waste. b. Aesthetics: The visual design feels outdated, with over-saturated colors, cluttered typography, and inconsistent hierarchy. T...
