Brand Corporate Identity / Full Compilation
JING KEYAO / 0370732
09 / 23 / 2025 — 30 / 12 / 2025 (Week 01 — Week 14)
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
09 / 23 / 2025 — 30 / 12 / 2025 (Week 01 — Week 14)
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Full Compilation
Table of Contents
INSTRUCTIONS
TASK 1 / BREAKING BRANDS
TASK 2 / LOGO
2A Research & Analysis
2B Logo Design
2B Logo Design
TASK 3 / POSITIONING & IDENTITY
TASK 4 / BRAND GUIDELINE
INSTRUCTIONS
TASK 1 / BREAKING BRANDS
TASK 2 / LOGO
Task 2A - Research & Analysis
Collect 28 logos and document them with analysis based on the criteria of:
1. The type of logo
2. The style of logo
3. Graphic elements used in the logo construction
4. Color schemes
5. Typography
Logo Analysis / Kiya
Task 2B - Logo Design
1) Logo in BW, reverse & colour
2) Logo space rationalization & clearspace
3) Logo with strapline
4) Logo with rationale (brand ideals)
5) Logo minimum size
6) Brand primary & secondary colours
7) Logo/brand typeface(s)
8) Patterns derived from logo
9) Logo animation (GIF)
TASK 3 / POSITIONING & IDENTITY
TASK 4 / BRAND GUIDELINE
Comments
Post a Comment