Digital and Social Media Communication - Final Compilation
23/04/2025 —25/07/2025 (Week 01 — Week 14)
JING KEYAO/ 0370732
GCD 60504/ Information Design/ Bachelor of Design (Hons) in Creative Media / Taylor's University
Digital and Social Media Communication-Final
JING KEYAO/ 0370732
GCD 60504/ Information Design/ Bachelor of Design (Hons) in Creative Media / Taylor's University
Digital and Social Media Communication-Final
INSTRUCTIONS:
MIB
OUR INSTA ACC: https://www.instagram.com/norwegiancafe.tu?utm_source=ig_web_button_share_sheet&igsh=MTJuMzE2NmVlYWtrZw==
Google Drive:
Google Doc:
Interview:
Voice Record
Content Planning Sheet: https://drive.google.com/drive/folders/1Q0dfT9-epAgT6KPPCxkCoCb8Z-FatM6V?usp=drive_link
Logo:
LOGO (PDF)
EMPATHY MAPPING & PERSONA:
Persona 1
Persona 2
Persona 3
Persona 4
Weekly Post:
Video and Pictures:
Final Instagram Post:
Week 8 (11/06/2025)
Week 8 (12/06/2025)
Week 8 (13/06/2025)
Week 9 (19/06/2025)
Week 10 (24/06/2025)
Week 10 (26/06/2025)
Week 11 (30/06/2025)
Week 11 (04/07/2025)
Week 12 (08/07/2025)
Week 13 (17/07/2025)
Week 13 (24/07/2025)
Final Presentation Slides:
Presentation Slides (PDF)
Final Presentation Video:
https://drive.google.com/file/d/1FCJ6rwZ_yB-NJ55JrXrF9Yi2lYJpvXhS/view?usp=sharing
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Presentation Video
REFLECTION
This module has been a valuable experience in understanding how design and strategy come together in the digital space. In our group, we worked through data analytics, content ideation, and final execution, which taught me how to think critically and design with purpose.
In the first task, we analyzed real analytics data, which helped me understand how user behavior can shape design decisions. It was eye-opening to see how metrics like engagement rate or bounce rate could influence layout and content tone.
During content ideation and planning, we developed weekly social media content tailored to a selected brand. Rotating roles helped me step out of my comfort zone—I got to practice strategy, copywriting, and visual direction. It improved my ability to communicate clearly as part of a team.
The final project tied everything together. We created a pitch deck and design application based on our earlier insights. I learned to use design tools not just for visuals, but for delivering messages effectively across platforms.
Overall, this module taught me how to combine creativity with data, and how collaboration can bring better design outcomes. It gave me more confidence in using design for real-world communication.
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