Interactive Design - Project 2

21 / 11 / 2024 — 07 / 12 / 2024 (Week 09 — Week 11)
JING KEYAO/ 0370732
GCD 60904 / Interactive Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Project 2 -Websites Redesign

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INSTRUCTIONS

MIB

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Project 2

Link to Figma: 

https://www.figma.com/proto/Y5SGmnsIOktg5V2IuMiXwm/Untitled?node-id=0-1&t=lbWSYAMa8q1qdzjr-1

Design Features:

1. Home Page

   - A large hero banner featuring the word "REFLECTION" creates a strong visual impact for the brand.  

   - A grid layout displays different bag categories (Backpacks, Messenger Bags, and Shoppers & Tote Bags) for an enhanced browsing experience.  

   - The Trending Products section uses a horizontal scroll to highlight popular items and increase purchase intent.  

   - A well-structured footer navigation includes Products, Services, Brand Mission, Contact Information, and Social Media Links for easy navigation.  

2. Product Detail Page

   - Displays detailed product images, descriptions, and specifications.  

   - The "ADD TO CHARTS" button is emphasized to encourage user interaction and increase conversion rates.  

   - A consistent footer design ensures smooth navigation across the website.  

3. Contact Page

   - A minimalist "Get In Touch" form allows users to quickly submit their name, email, phone number, and message.  

   - The footer retains the standard navigation bar, ensuring users can easily switch between different sections.  

Design Style Analysis

- Color Scheme: A dark-themed UI with white text enhances the brand’s premium feel while aligning with FREITAG’s eco-industrial aesthetic.  

- Typography: Clear, bold headings combined with a grid layout ensure easy readability.  

- User Experience: Simple button designs and intuitive navigation improve the overall browsing flow.  

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